Search ranking factors can be considered as representative of the features of the user experience. Our schedule of SEO factors organizes factors into six main categories and each weighs in based on its overall importance to SEO. For example, content quality and core research are key factors in content development, and web and mobile friendliness are important site configuration factors.
Search engine related, official pages are designed to surface and provide an efficient search experience to users. Improving your site and content with these factors in mind can help elevate your pages in search results. Unlike paid search ads, you cannot pay for search engines to get higher organic search rankings. You want to attract a truly interested audience to the products you offer. Once you click on the right people from those search engine results pages, more traffic is better. Ads make up a significant portion of many SERPs. Organic transport is any transport you pay for.